How this reference is filed
Eight groupings, and the split between them is deliberate. Disputes are grouped by the relationship they came out of rather than by cause of action, because a traffic collapse caused by a botched migration and one caused by a competitor's link campaign are the same technical analysis and completely different lawsuits. Rules and methods are grouped by the stage of a case at which they bite.
Four disciplines cover the disputes: the commercial relationship, reputation and content, trademark and competition, and technical or platform failure. Four cover the evidence: whether the opinion is heard, what has to be produced and preserved, whether the exhibit is received, and whether the inference from the data actually holds.
Commercial and Contract Disputes
4 entriesMoney owed, work not done, and visibility lost out of a commercial relationship.
Reputation and Content Disputes
4 entriesWhat appears about a person or a business, how prominently, and since when.
Trademark, Advertising and Competition
4 entriesUse of a mark, or of a competitor's demand, in organic results and paid placement.
Technical and Platform Failures
5 entriesDisputes caused by what was done to a website, or by what a platform did to it.
Admissibility and Qualification
4 entriesWhether the opinion is heard at all.
Disclosure and Discovery
4 entriesWhat must be produced, what is protected, and what has to be preserved.
Evidence and Exhibits
4 entriesWhether the underlying material, and the charts built from it, are received.
Causation and Damages
4 entriesMethod — how a loss is attributed to a cause and then measured.
Or read the two categories straight through
Matters describe what a dispute turns on. Evidence describes what has to survive for anyone to prove it.